I had developed my first hotel room booking system back in year 2005 but not much that i know how important this tool help hotels to make more sales.
Until I follow up with the first client (6 months later), I quickly realize the tool plays a vital role when it comes to convert a page visitor into paying customers for hoteliers.
Then, I decided to start building a more scalable hotel booking system that runs on cloud and help sell more with marketing tool last year. While pitching to the first batch of potential customers, our ideas seems promising and more than 10 signups (our target for beta users).
But the whole point of this post is not about how we pitch to hotels etc but it’s about true understanding of why a hotel need the tool.
While waiting for the cloud application to be ready, we helped the first batch of beta users setup their website and run a few portal that listing homestays etc. Yes, we manage to sell quite a reasonable rooms with the website alone but one things that keeps bother me and my partner (Ken) – “low conversion”
“Why you no book!?!”
We sit down together on an off to discuss, debate about our products and analyze our current ways of doing business. At one point, we realize a lot of page visitors (a lot means quite a number – they google, search, found us and actually spending time screening options of lodge we listed online) but the number of conversion is far below from industry average (or our satisfaction per se). Lots of potential clients wrote to us, called us but the closing is far below from our acceptable level.
Then, we dive deep to analyze, a lot of travelers has this “purchase impulse”, that means when they feel like they wanted to book your hotel room, they really want to make the decision within an hour (if not less than 30mins). If they get no reply or response from the mail (within an hour), they will go to the next option for sure! Yes, we learn this from the data we collected! That’s why, a hotel need a room booking system that show the room availability and eventually close the sales online (without the need to go back and forth or mails or calls).
That means, the urgency to get the booking system ready is critical for us to keep this going. Like what my partner describe – “We are catching fish with bare hands now, but with the tool, we catch with nets.“
Well, going to stop here. IF you are interested to learn more you can visit (and of course comment)
www.MySoftinn.com – for the room booking system
www.kzlee.com – for the thoughts wrote by my partner Ken Lee.
Selamat Buka Puasa and Bulan Ramadan
[Update 03.Aug.2013 - the booking system is finally complete.]